In Essence:

  • Always keep the focus on the client or the patron and prioritize their needs
  • Your main goal should be to improve the lives of others – somehow, someway.
  • Design your marketing efforts to reflect solutions to problems.
  • Always provide value before asking for anything.

 

What is Conscious Marketing? Pt 1


“If you help enough people get what they want,
you will get what you want”
– Zig Zigler 

 

I would love to say, as I’m sure you would, that all of my intentions are always altruistic.

However, here at Conscio, we believe in authenticity.

Authentically speaking, as much as I would love to sincerely be altruistic about every single intention, I would say that my intentions are better considered as conscious.

That’s what it’s all about.

Being conscious.

 

Be conscious about what you do.

Be conscious about what others do.

Be conscious about what you do in accordance to what others do.

 

In this case, you need to help others before you help yourself. Helping others is to help yourself.

Some believe there is but one consciousness. Therefore, to love another is to love yourself.

 

Being conscious is our priority.

Providing conscious marketing is our service to others.

Working with conscious businesses is our return.

 

So, what exactly is conscious marketing?

 

 

Let’s delve in!

 


1. Always keep the focus on the client or the patron and prioritize their needs.

In order to market consciously, you must always keep your focus on the ones using your service or consuming your goods.

They are the ones that provide your livelihood.

They are the ones that deserve the utmost respect and consideration as you operate.

By keeping immense focus on them, you are ensuring that you are not thinking about yourself.

Instead, you are seeking out ways to improve lives.

 


2. Your main goal should be to improve the lives of others – somehow, someway.

 

 

Improving lives is what it’s all about.
If you want to be a conscious business and consciously market to others, you must start with consciously caring about others.
You must genuinely, and authentically, want to help improve the lives of others.
It starts here.
Without this mindset, you are missing the whole concept of conscious marketing.
You are missing the best aspect of being able to be conscious – the power of empathy.
Don’t take it for granted.
Don’t waste the ability bestowed upon you.

 


3. Design your marketing efforts to reflect solutions to problems

If you take the time to find out the pain points of your audience, you can then find the solutions to provide relief to them too.
People are very quick to tell you what issues they face.
What inhibits their lives from being the best that it can be.
People, no matter who they are, always seek to find ways to live better lives.
What better role could you possibly serve than to be the way they get to achieve that?
Be the solution to their problems. Eventually, they’ll seek you out.

 


4. Always provide value before asking for anything.

As mentioned before, it’s okay to want something.
Even the most altruistic person can still hope for something to gain when they are helping provide for others.
However, you absolutely, without a doubt, 100%, no question about it, MUST provide value first.
Be the one who initiates this relationship.
This beautiful, mutually beneficial relationship.
In providing value first, you can hope (not expect) value to be returned.
And that is the essence of conscious marketing.
To think consciously.
To act consciously.
To market yourself consciously.

Doing these things will provide a foundation for you to be a conscious member of society.

Best of all, the more people who do this, the greater consciousness we can expect in our society.

 

 

Conscio Marketing employs even more ways to market consciously for conscious business.

It’s what we’re most passionate about!

 

For these tips and more, follow us on all social platforms.

For us to handle this intricate field for you, contact us now.

 

But, nonetheless:

 

Happy Conscious Marketing!

 

In Essence:

  • Getting lots of traffic is good and all, but it is not the primary focus of SEO.
  • You want traffic coming to your page that is already warm to begin with. That takes accurate targeting.
  • Use SEO to target customers that are already interested in what you have to offer, but don’t know it’s you they specifically want.
  • Find problems people have and incorporate the solutions into your content.

    When they search for the inevitable problems, they’ll find out how you’re the solution.

 

What is Seo? part 2


“It’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic'”

 

 

Any layman can come in, press the boost button on a social media post, and get that post in front of more eyes than it would have had organically. But, can they answer, what is SEO?

 

Here’s a quick anecdote.

When I was 19 years old, I really wanted to work on vintage cars. But, as a college student with only so much more debt I was allowed to incur, that was just not in my budget.
However, I found that getting a vintage, 1975 Honda CB360 Motorcycle was not only rather affordable, but pretty dang cool. So that’s the route I took.

Now, I never had any real experience working on any type of vehicle – let alone a vintage one.

So, I found out pretty quickly that when the forums said that working on vintage motorcycles can be pretty affordable, they meant to say that it’s affordable if you know what you’re doing and can troubleshoot exactly what the issue was before you needed to send out for a new part.

In other words, if you didn’t know what you were doing, you were just throwing money at the bike in the hopes it would start working.

So, of course, I had to go and learn exactly how to get down to the root of the problem, lest I go from broke to really broke.

 

All this to say, it takes time, effort, and a real consideration to get your content, profile, and ads in front of eyes that really matter. Anyone can throw money at the problem and increase your reach. Yet, getting actual, authentic engagement is really where its at.

Don’t invest in a money pit.

 

Please continue reading
to find exactly what I mean!

 


1. Getting lots of traffic is good and all, but it is not the primary focus of SEO

  1. Like in the anecdote, any person can come in with absolutely zero training or expertise and throw money at the problem in hopes of finding the solution.
    Yet, that doesn’t often provide good, authentic results.
    And, just as importantly, it doesn’t guarantee repeatable results.
  2. The true bread and butter is learning how marketing to the specific audience you want is done.
  3. SEO is about bringing the RIGHT audience to your page – not just about bringing any person who walks by.
    Marketing to everybody, will leave you with nobody.

 


2. You want traffic coming to your page that is already warm to begin with. That takes accurate targeting.

 

 

  1. The arrow aimed at the general target is likely to miss the target completely.
    Picking a specific spot on the target and imagining the arrow hitting it is much more likely that you will hit something
  2. Find the audience that is already interesting in what you’re trying to market to them.
    Have a gym? Find the audience that’s interested in fitness and self-improvement.
    Have a clothing line? Find the audience that’s interested in fashion.
  3. Marketing to a specific audience that already shares an interest in what you’re trying to market allows warm traffic to flow through your page – allowing for a better conversion rate.

 


3. Use SEO to target customers that are already interested in what you have to offer, but don’t know it’s you they specifically want.

  1. Maybe you sell coffee beans that are environmentally friendly and fair trade. So, you have 3 audiences that you could potentially market to.You have the audience that is interested in making coffee at home, but they need to know that your coffee is an option.You have the audience that is environmentally conscious, and they’re always looking for ways to increase their environmental awareness and decrease their footprint.And, you have the audience that is interested in making sure the beans that they use for the coffee in their morning is ethically sourced and not at the cost of taking advantage of poor farmers.
  2. Target these people through their interests, and you will find success.

 


4. Find problems people have and incorporate the solutions into your content. When they search for the inevitable problems, they’ll find out how you’re the solution.

  1. The best thing you can do for anyone is the provide the solution the problems that pain them.
    Consider this.On one, more important aspect, you are actually actively seeking out the pains and problems your audience is facing and trying to find a way to alleviate that.
    That should be the goal of your business to begin with, in my opinion. If you are trying to improve lives in some way, then you are that much more likely to actually see a positive response from your customers, your sales will rise, and you can actually feel good about what you’re doing.Secondly, being the solution to someone’s problem puts you in the place of high value. Suddenly, you’re the one saving people from what is putting them down – from what is inhibiting them from being fully happy. In doing so, you become indispensable.
  2. Now, on the SEO side of things, consider this:
    How many times do you go to google to search for an answer to a problem you’re having?
    I’ll tell you this. Typically speaking, people do this. A lot.

Now, imagine someone is searching for a solution to their problem, and you pop up with not only the answer to their question but with a product or service to take their problems away.
Provide the answers for how to find relief while being the method they find it.

 

 

Conscio Marketing employs even more complex strategies to boost your SEO. We do it on your website, on your social media, your google listings, your advertisements, off-page, and much more!

Remember, your conscious business may be great..

But what’s the point if nobody gets to see it?

 

For these tips and more, follow us on all social platforms.

For us to handle this intricate field for you, contact us now.

 

But, either way:

 

Happy Conscious Marketing!

 

In Essence:

  • Hashtags allow people who are not currently following you to see and engage with your content
  • Hashtags boost your standing in the algorithm
  • Have 3 major sets of hashtags: Community (niche, brand, community), Industry-specific, and Post-specific
  • Hashtags should be used as a way to stay in touch with trends in your industry and the social world as a whole

 

How and why to use hashtags:

“I like hashtags because they look like waffles”
Paula Wethington

 

Now.. While waffles are indeed amazing.. they are no hashtag

So.. How and why to use Hashtags?

Hashtags are capable of doing so much in benefit of your marketing efforts and content production.

Today we’ll discuss some reasons to use hashtags as well as some ways to optimize the way you use them.

 

For your consideration:

 


1. For Those Not Following You

So you’re posting every day. Your content is great, your current followers love it. It all seems great. And, yet, you aren’t getting more followers or an increased engagement. You’ve hit a wall of stagnation and you’re wondering why.

 

That’s one purpose of hashtags! Using appropriate hashtags with backed research allows you to reach a wider audience.

 

That means that people who are not following you will be shown your content through the use of your hashtags.

 

Why, you ask? Well, because on socials, people express their interests through everything the do. Things they like, what they share, on what they comment.. Everything is tracked and noted to provide you with content that you would find engaging.

 


The Algorithm

As mentioned before, when you use hashtags to relate to the audience you seek, Instagram will show you to more people. This is all a part of their algorithm.

 

Instagram rewards you with more eyes with the more concentrated and consistent you are with the niche that you align with. If your niche is marketing, you shouldn’t try to align with a completely different niche from day to day.


The 3 Main Sets of Hashtags

  1. Consistent hashtags – Niche, brand, and community
    Niche Tags have to do with whichever niche you belong to. Do your best to stay within this niche.
    Brand – You need a few tags that are directly related to your business/brand. What’s specific to you.
    Community – What the people in your community would tag! This includes location.
  2. Industry Hashtags
    Use these tags for your particular industry and whatever your industry would be tagging. A good way to find out exactly what you should be tagging in this case, a simple search on google for those hashtags would provide good knowledge. I also suggest looking at industry leaders and what hashtags they are using.
  3. Post Hashtags
    Each post should have hashtags specific to that post. If that particular post is about the Superbowl, tag that!


The Trends

  1. Social –
    There are more general trends that you may be able to use. Going with the same example, if there is a way to contribute to the Superbowl hashtag while still being somewhat consistent with your account, go for it! Valentines day, Black Lives Matter, and so forth are all hashtags that you may be able to contribute to and perhaps would have a multifaceted goodness if you did.
  2. Industry –
    There will always be trends that are specific to your industry. When Instagram added reels, everyone wanted to know how it was going to affect the algorithm and how to use it effectively.

 

All in all, using hashtags is a good practice. Not using them is always a missed opportunity.

What are your favorite hashtags? Say so below!

As always:

Happy Conscious Marketing!

 

In Essence:

  • Posting on social media once a day is a good rule of thumb across all platforms
  • Stay consistent with posting
  • Your followers want to hear from you, so keep them engaged!
  • Be patient with your content. You’ll have plenty of time to post them over time

 

How often should i be posting
on social media?


“People who smile while they are alone used to be called insane, until we invented smartphones and social media.”
― Mokokoma Mokhonoana

 

This question is asked by so many.

And, for good reason!

How much is too much?

How little is not enough?

Am I annoying my followers?

Do my followers even remember I exist?

Timeout!!

Deep Breath.

This is actually quite simple.

We will break it down by some popular platforms.

 

For your consideration:

 


1. Facebook

Once a day

Facebook allows,

and actually even promotes, when you post once a day.

This amount doesn’t clutter timelines,

and it still keeps your customers engaged.

If you die to post more than once in a day, do so seldomly!

 


2. Instagram

once a day

You can occasionally get away with missing a day

Truly refrain from posting more than once a day however!

Posting more than once a day, will, in fact, annoy your followers.

Use your IG story for those burning desires throughout the day!

Try to stay consistent

 


3. Twitter

Multiple times a day, but at least once

Twitter is one of the unicorn platforms because

you can actually get away with posting multiple times in a day

It actually may improve your rating to do so!

Limit to 7.

3-5 posts a day is sort of the sweet spot


4. Youtube

A few time a week, but stay consistent!

This works best if you have a few days a week your followers can expect you to post

If you want to have a “food Friday” make sure you are posting your food video every Friday. It gives people a schedule while giving you time to create quality videos!


5. Pinterest

frequently and consistently

Pinterest posts are relatively simple.

I recommend using Pinterest mainly for

gaining website traffic and driving a few more sales.

 

Happy Conscious Marketing!

 

In Essence:

  • Do your research to find the best keywords
  • Organize the keywords from most to least popularity
  • Use your keywords in alignment with headings, subheadings, and paragraph text
  • Never forget to create for the user, first and foremost

 

What is Seo? part 1


“My rule of thumb is build a site for a user, not a spider”
― dave Naylor

 

What is SEO?

Simply put, SEO = Search Engine Optimization

 

Now, what does that mean, right?

 

Well, it all starts on your website. And, as Dave Naylor says, you should build a site for users – not Google’s search engine spider.
While you do want to utilize SEO, you NEVER want to build a site without the user experience in mind.

Now, with that being said –

On your website, you can (and should) use specific keywords relating to what you’re trying to sell or the website traffic you’re trying to bring in.

Steps to get you started:

 


1. Do Your Research

Seriously. Do your research.

For example, if you’re a coffee shop, you should obviously make one of your keywords “Coffee.”

Now, continuing with the coffee shop example, you wouldn’t want to just stop at “Coffee.”

You may find, with research, that another buzz word for coffee shops is “Tea.”

And another is “Donuts.”

Or, is “Doughnuts” the more popular spelling?

That’s exactly why you need to do your research.

Doing competitor and field research allows you to figure out which keywords are hot for your business..

And which are not.

Find these words, and make a list that shows most popular to least.

 


2. Organize Your Research

 

 

Now that you have all of the words that will be used to drive traffic to your website, you need to have 3 categories.

 

The First is the Boom Category.

This would be the equivalent of using “Coffee” for a Coffee Shop.

You want to use some of these words because it’ll start your ranking among the other coffee shops.

You’ll want some of these words.

But, not too many.

Pro-tip: If you have a specific location you need to advertise to, use it here. “Sedona Coffee Shop” will rank beautifully for people planning their Sedona mornings.

 

The Second is the Specialized Category.

These are the keywords that are little more particular to your business and the subcategory you’d be placed in.

If you’re a coffee shop that has live music every day, you’re gonna want to use “Live Music.”

Similarly, if your coffee shop is a good study spot, you’ll likely want to use something like, “good wifi” or “study here.”

This will be the bulk of what I suggest using.

These are words that will help your SEO find the exact clientele you’re looking for..

And more importantly..

It’ll help them find you.

 

Lastly, There’s the Unicorn Category.

This is a little tricky.

You don’t want to use words so obscure that it won’t do anything for your SEO.

And, yet, you want to use words that really bring you out from the weeds.

So, you have to find the common ground.

“Jazz Brunch” is a good example of something to use if you offer that every Sunday.

It’s common enough to be searched, but it’s not too common that every coffee shop offers it.

Nonetheless, in this category, you will also want to include a 1 or 2 things that really set you apart.

Maybe you only serve organic and local coffee.

Whatever it is that makes your business absolutely special, categorize it here.

 


3. Use Them!

There are 3 main categories of text you see on your website.

Headings

Subheadings

Paragraph Text

Respectively, the usage of these categories increases.

So, when using your keywords, you will want to be strategic in using them.

And, each page on your website has its own headings, subheadings, and paragraph text.

You need to align the purpose of the page on your website with the keywords you use.

Trying to bring people in your Sedona Coffee Shop? Put that in a heading on your homepage!

Trying to promote your live music on another page? Put that keyword in a heading on that page!

 

Logically speaking, you pick the keywords that would drive the traffic, and based on its importance for that page, you place it accordingly.

 

Hope that helped clear up basic usage of SEO on your website.

Conscio Marketing employs even more complex strategies to boost your SEO. We do it on your website, on your social media, your google listings, your advertisements, off-page, and much more!

Remember, your conscious business may be great..

But what’s the point if nobody gets to see it?

 

For these tips and more, follow us on all social platforms.

For us to handle this intricate field for you, contact us now.

 

But, either way:

 

Happy Conscious Marketing!

 

 

What is the benefit of facebook advertising?


“Mark has the most long-term perspective I’ve ever seen. This guy is uber uber uber on the long-term view.”
― David Kirkpatrick, 
The Facebook Effect: The Inside Story of the Company That is Connecting the World 

 

Did you know that Facebook, as of February 2021, has 2.8 billion active monthly users?

That would be about 27.5% of the world’s population.

That would be pretty darn close to a 1/3 of the world’s population.

 

Based on numbers alone, Facebook Advertising should speak for itself.

However, let’s take this a little further.

 From my experience, I’ve encountered numerous businesses that either didn’t understand the benefits of using Facebook advertising at all, or they didn’t understand the scope of how beneficial it was.

 

 

Here are some things to consider:

 


1. Facebook has an entire Ads Manager to use

That means that Facebook has an entire business dashboard

dedicated to allowing businesses to advertise and prosper through Facebook.

 


2. With the correct knowledge, you can successfully market with little to no cost.

The way Facebook has been built, they do offer the ability to boost your posts,

pay for advertising, and reach as many people as you can afford.

However, having the correct know-how would show you that you can actually reach

exactly who you want to and how you want to with a very little ad budget.

 


3.
The targeting you can use is quite powerful.

Consider all the information Facebook has about you – Location, age, gender, preferences, likes, etc.

Now, consider the fact that as a business,

you can actually target the exact profile of your ideal customer with some knowledge and split testing.

This means that not only you benefit, but so do your customers!

This intimate marketing allows the exchange between business and customers to be more desired.

So, rather than having irrelevant nonsense advertised to them,

customers get to see your wonderful product instead! (:

 

 

All in all, Facebook advertising is an amazing tool. It is unfortunately not utilized by many businesses, so having your business market correctly on Facebook could really set you ahead of the curve.

Happy Conscious Marketing!

In Essence:

  • Facebook has such a large user base, it refuses to be ignored
  • Facebook has used its platform to work with businesses and create ads
  • Advertising through Facebook is can be incredibly inexpensive if done correctly
  • Facebook advertising is a very powerful tool

 

In Essence:

  • Marketing online allows you to connect with more people
  • Internet marketing is a useful tool to fulfill your conscious mission
  • Being able to advertise to people of your choice allows a stronger connection to take place
  • You can relieve yourself of the pressure to connect

 

Why Should I Market Online?


“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people”
– Pierre Omidyar


This is an often-asked question.

Perhaps you have been in business for 20+ years..

Perhaps you have only been in business for 1 year..

Either way, the answer is the same:
Marketing online is the only guaranteed way to know that you are reaching the customers or clients that you know would love what you have to offer.

 

Think about it this way:

Almost everyone you meet is connected to the internet in some way, right?

And, of those innumerable connections to the internet, you are also bound to find that most of them also own phones, have an email, and have done some shopping online, right?

And lastly, of all those people, you would probably bet that most of them also have some social media, right?

That’s why.

 


One of the most beautiful notions about the time we live in is that we are more interconnected than ever. We can be as in touch with our neighbor as we are with someone across the globe.
It’s this connection that we are here to utilize.
It’s this connection that we are here to strengthen.

Because, it is through this connection that businesses can offer their amazing goods and services to the people who will really appreciate them.

To the people who could see a positive difference in their life through this connection.

So, to answer, why bother with internet marketing?

It’s simple.

For businesses that consciously seek to provide their customers with the difference that improves their lives, it relieves the pressure of making that connection.

Happy Conscious Marketing!

 

In Essence:

  • Conscio Marketing = Conscious Marketing
  • We seek Conscious Businesses
  • Success is when the product improves a life
  • We take care of you so you can take care of your customers

 

Who is Conscio Marketing?


“Conscio” is the etymology for the word “conscious.”

So, now you’re probably wondering what Conscious Marketing could possibly entail?

Here it is:

We love conscious businesses.

 

We love the businesses that think and do everything they can to provide their customers and clients with an experience they die to tell everyone about.

It’s the businesses that really take a conscious approach to how they can improve their customers’ lives that end up doing really well and surviving the test of time.

 

Therefore, when we make claims to “Conscious Marketing,”

we are promising to do the same for our clients.

We want our clients to know that we are taking every. single. measure. to ensure their experience with us improves their lives, their business, and of course – their customer’s lives too.

We started this company with the knowledge that internet marketing is the way to bring great ideas and businesses to the forefront.

It’s understood and accepted that in order to stay relevant, an online presence is needed.

That’s where we come in.

Conscio Marketing strives to think of everything, from the beginning to the end, and employ exactly what businesses need to be a success.

With Conscio, you are not just a client..

You are a Conscious Partner.

And, we take care of our own.