What is Seo? part 1
“My rule of thumb is build a site for a user, not a spider”
What is SEO?
Simply put, SEO = Search Engine Optimization
Now, what does that mean, right?
Well, it all starts on your website. And, as Dave Naylor says, you should build a site for users – not Google’s search engine spider.
While you do want to utilize SEO, you NEVER want to build a site without the user experience in mind.
Now, with that being said –
On your website, you can (and should) use specific keywords relating to what you’re trying to sell or the website traffic you’re trying to bring in.
Steps to get you started:
1. Do Your Research
Seriously. Do your research.
For example, if you’re a coffee shop, you should obviously make one of your keywords “Coffee.”
Now, continuing with the coffee shop example, you wouldn’t want to just stop at “Coffee.”
You may find, with research, that another buzz word for coffee shops is “Tea.”
And another is “Donuts.”
Or, is “Doughnuts” the more popular spelling?
That’s exactly why you need to do your research.
Doing competitor and field research allows you to figure out which keywords are hot for your business..
And which are not.
Find these words, and make a list that shows most popular to least.
2. Organize Your Research
Now that you have all of the words that will be used to drive traffic to your website, you need to have 3 categories.
The First is the Boom Category.
This would be the equivalent of using “Coffee” for a Coffee Shop.
You want to use some of these words because it’ll start your ranking among the other coffee shops.
You’ll want some of these words.
But, not too many.
Pro-tip: If you have a specific location you need to advertise to, use it here. “Sedona Coffee Shop” will rank beautifully for people planning their Sedona mornings.
The Second is the Specialized Category.
These are the keywords that are little more particular to your business and the subcategory you’d be placed in.
If you’re a coffee shop that has live music every day, you’re gonna want to use “Live Music.”
Similarly, if your coffee shop is a good study spot, you’ll likely want to use something like, “good wifi” or “study here.”
This will be the bulk of what I suggest using.
These are words that will help your SEO find the exact clientele you’re looking for..
And more importantly..
It’ll help them find you.
Lastly, There’s the Unicorn Category.
This is a little tricky.
You don’t want to use words so obscure that it won’t do anything for your SEO.
And, yet, you want to use words that really bring you out from the weeds.
So, you have to find the common ground.
“Jazz Brunch” is a good example of something to use if you offer that every Sunday.
It’s common enough to be searched, but it’s not too common that every coffee shop offers it.
Nonetheless, in this category, you will also want to include a 1 or 2 things that really set you apart.
Maybe you only serve organic and local coffee.
Whatever it is that makes your business absolutely special, categorize it here.
3. Use Them!
There are 3 main categories of text you see on your website.
Respectively, the usage of these categories increases.
So, when using your keywords, you will want to be strategic in using them.
And, each page on your website has its own headings, subheadings, and paragraph text.
You need to align the purpose of the page on your website with the keywords you use.
Trying to bring people in your Sedona Coffee Shop? Put that in a heading on your homepage!
Trying to promote your live music on another page? Put that keyword in a heading on that page!
Logically speaking, you pick the keywords that would drive the traffic, and based on its importance for that page, you place it accordingly.
Hope that helped clear up basic usage of SEO on your website.
Conscio Marketing employs even more complex strategies to boost your SEO. We do it on your website, on your social media, your google listings, your advertisements, off-page, and much more!
Remember, your conscious business may be great..
But what’s the point if nobody gets to see it?
For these tips and more, follow us on all social platforms.
For us to handle this intricate field for you, contact us now.
But, either way:
Happy Conscious Marketing!