In Essence:

  • Local Business; it improves your chances of being heard and recognized.
  • Community; it helps improve the society in which you most intimately live in – and beyond.
  • Friendship; it creates a bond within your community that makes for better relations.
  • Doing good; it improves the lives of those around you that you have chosen to coexist with.

 

Why You Should Start Local


 

“When strangers start acting like neighbors…
communities are reinvigorated.”

Ralph Nader – 

We all belong to some level of community with local business.
Whether you live in a town with 50 people..
Or a city with 50 million..
Each and every one of us has a community that we may refer to as our neighbors.

Unfortunately, however, not every “neighbor” is actually treated neighborly in this day and age.
It seems that more often than not, people disregard those living a stone’s throw away.

But why?

Why disregard your neighbors when considering how you can better society and flourish your local business?
Is “think globally, act locally” a sentiment of the past?
Absolutely not!

And yet, you see so many people forget that they belong to a community that should boost each other up and create a great place to live.

Nowadays, with the technology that can connect you to someone across the globe quicker than it takes to walk next door to your neighbor’s place, it’s no wonder that people are opting for the former.

However, what do you think happens when we proceed with the latter – cross the fence that separates you from your neighbor?
Spoiler alert: GREAT things.

So what are some reasons to do so?
Well..

Let’s delve in!

 


1. In Local business, it improves your chances of being heard and recognized.

 

 

 

Any idea how many local businesses are in the States alone?
Millions upon millions.
How many in your backyard?
A small fraction.

Utilize that fact!

You are not the only person who will want to see their community grow and better.
Meaning, there are people who will choose local business with you for the sole reason that you are located in the same vicinity they are!

Even down to something as essential as listing on google is affected by where you live and operate.
Conscio Marketing shows up sooner in Tempe, Arizona than it does in Manhattan, Kansas.

If you seek to help out your neighbor first and foremost, you will see that you receive a greater recognition and impact in a shorter amount of time.

 


2. In community, it helps improve the society in which you most intimately live in – and beyond.

 

 

 

So, now you’re an established local business in your community.
Congratulations!
Now what?
You know have the ability to affect your community in important ways. How well you do as a local business of your community will now directly affect how your community does.

Amazing, isn’t it?

So, now you, and everyone else in your community, has another special reason to really ensure the prosperity of your local business.

It is through the success of your local business, and your neighbors’ local business, that you get a community that builds and has everlasting effects.

 

 


3. In friendship, it creates a bond within your community that makes for better relations.

 

I know that you’re probably not in business primarily to make friends..
Yet..
The people who could potentially patronize your business the most could fall under those that you have developed a connection with.

Remember this:
In order for someone to truly do long-term business with you, they require 3 things.

1. They must know you.
Not just know you exist, but actually know that you are a person with good intentions and a heart.

2. The must like you.
Being likeable makes a huge difference!
Say your product is on par with someone else’s in town.
Say there is really no discernable difference between you and someone else.

But, you’re more liked.

Who do you think they’re going to choose?

3. They must trust you.
Who wants to do business with someone that they don’t trust?
What could possibly be the benefit for them to get into a situation they are not comfortable with?
Therefore, being trusted is the final key in a 3-part lock that allows people to do business with you without a worry.

And, so, make friends who know, like, and trust you!

In doing so, you will increase your business and create a community around your business that will ensure its longevity.

 


4. In doing good, it improves the lives of those around you that you have chosen to coexist with.

 

 

I would love to say that I’m 100% altruistic and that my intention are so pure that I have zero expectation of reciprocation.
However, in the aim for transparency, I’m not.

I try my best to do as much good as I can. I really do.
Often enough, I do them without an expectation in sight.

Altough, that doesn’t mean that I don’t want anything in return.

If I don’t see a direct return in benefit, my request is that it’s paid forward.
In paying it forward, we create a society that I actually don’t mind living in.

It takes that first ripple effect though.
Someone has to start it. 

Why not you?

 

Conscio Marketing employs even more ways to market consciously for conscious business.

It’s what we’re most passionate about!
Learn more here!

 

For these tips and more, follow us on all social platforms.

For us to handle this intricate field for you, contact us now, here!

 

But, nonetheless:

 

Happy Conscious Marketing!

 

 

 

In Essence:

  • Take initiative to retain more accountability
  • Consider indirect accountability
  • Hold others to a high standard – and holding yourself to an even higher one.
  • Set intentions and forgive yourself and others when success inadvertently falls short of that intention.

 

Accountability in Digital Marketing


 

 “It is not only what we do, but also what we do not do, for which we are accountable.”
Moliere

Accountability in digital marketing can sometimes feel like a drag.
Who wants to have more responsibility than eating enough food and drinking enough water to survive?
Maybe throw the occasional kid or dog, but come on. Responsibility is tough!

I get it.

However, accountability is essential to being human and especially if you want to be apart of society.
So, we may as well embrace it, hold ourselves and others accountable, and create a society of conscious people who care about each other.. AND ACT LIKE IT.

I find that one of the most common ways people fall short of holding accountability well is that they may forget what Moliere is saying here.

It’s not only what we do that we are accountable for..
We are ALSO accountable for what we do not do.

We must remember this!

So, how are some ways to be more accountable?

Let’s delve in!

 


1. Having accountability in digital marketing means taking initiative to retain more accountability

 

 

Like I said earlier.. trust me..
I know that more accountability in digital marketing may seem like a drag not worth participating in.
However!
Imagine a society in which more people seek out accountability to retain.

Would you not want to live in that society?
Exactly.

So, be one of the people who goes out seeking ways to be more accountable. Take the extra step.

Conscio developed from the void of conscious marketing.
I decided that I would take that step in retaining more accountability for marketing.

It wasn’t a requirement.

It was my choice. One I’d choose over and over again.


2.
Having accountability in digital marketing means considering indirect accountability

 

 

 

Let’s put this in the social media marketing perspective.

It’s no secret that social media companies have gotten a bad wrap for their selling of data of their users to the highest bidder and manipulating people for their attention to the point of addiction.
(watch the social dilemma)
As a marketer, it is not inherently my fault that this goes on.
Right?
Sure.

However!
Although it is not my fault that this system has been put in place, it is indirectly my fault if I didn’t use the system consciously and/or contributed to the atrocities that go on around me.

That is another reason Conscio is committed to Conscious Marketing.
It may not be expected of me.


But I see the indirect responsibility I have, and accept it gladly.

 


3.
Having accountability in digital marketing means holding others to a high standard – and holding yourself to an even higher one.

 

 

Disclaimer: Don’t be mean.
Really. You are probably not going to incite as much change as you think by being mean to others that fail to meet your standard for consciously being.
So what should you do instead?
Educate.
Tell people why you approach something the way you do.
NOT why their approach is just wrong.
Stay in the positive light.

With that being said, do hold others and yourself to high standards.
When you see unethical practices, engage, educate, and inspire for change.

Be the good you wish to see in the world and spread the word while you’re doing it.

 


4. 
Having accountability in digital marketing means setting intention and forgiving yourself and others when success inadvertently falls short of that intention.

 

 

Nobody is perfect.
Read it again.
Not you.
Not your neighbor.
Nobody.

Accept the mistakes you make.
Accept the mistakes others make.
It’s inevitable.

What you shouldn’t accept is the unwillingness to see something as a mistake and learn from it.
Ego has no place in growth.
It’s okay to have fallen short.
It’s not okay to purposely fall short because you don’t believe it is your responsibility.

***Before anyone claims I’m speaking from a soapbox or a high horse***
I make mistakes constantly.
While I try to learn from them, I fall short.
I only take pride in knowing that I try to be better.
That’s all I can ask of myself and others.

Try to be better than you were yesterday.

 

Conscio Marketing employs even more ways to market consciously for conscious business.

It’s what we’re most passionate about!
Learn more here!

 

For these tips and more, follow us on all social platforms.

For us to handle this intricate field for you, contact us now, here!

 

But, nonetheless:

 

Happy Conscious Marketing!

 

 

 

In Essence:

  • Marketing is a marathon – not a sprint.
    Don’t expect overnight results.
  • Keep Reading, Keep Learning, Keep on Keeping on.
    Then, use this knowledge.
  • Take breaks regularly, lest you take a break indefinitely.
  • This isn’t easy.
    Stay Resilient, Confident, and Focused.

 

Best Practices for Longevity
– Conscious marketing


“Successful people have no fear of failure. But unsuccessful people do. Successful people have the resilience to face up to failure—learn the lessons and adapt from it.”
– Roy T. Bennett

 

I want to be reeaaaallly candid here.

This is easier said than done.

Nonetheless, the sentiment stands tall and true.
The fear of failure is paralyzing.
The constant fear of failure is downright inhibiting.
The incessant fear of failure will keep you from ever amounting to anything you could use to define yourself as successful.

Here’s the key: 
Resilience. 

It is only with resilience that you will find that success comes your way.
Everybody is at least somewhat scared.
Fear has a funny way or either driving us to success or crashing us into a self-fulfilling prophecy.

Yet, if you remain resilient, you will find that what you may consider as “failure” may actually be the stepping stone you need to reach the level you dream of.
Try, fail, adapt, try again.
It’s that simple, but it’s difficult. 

So, here are some notions to remember and ways to stay resilient.

 

Let’s delve in!

 


1. Marketing is a marathon – not a sprint.
Don’t expect overnight results.

 

One of the characteristics of humans that sets us apart from many other animals is our endurance.
Most animals have great speed, a large stature, some weaponized part of their body, or something else.

Not us.

What humans have is the capacity to keep going for long periods of time.

In our hunting days, it was the ability to run marathons that kept us fed.
Quick history lesson:
Back in the day, humans would chase, say, a buffalo.
The buffalo is surely faster, so it would outrun us.
Yet, after some time would pass, the buffalo would tire, stop, and rest.
But the human would just running, so it would eventually catch up with said buffalo.
The buffalo, now scared again, would run off again.
And so, the pattern would continue.
That is, until the buffalo would reach exhaustion.
And at that point, the buffalo can’t run any further, and once again, the human catches up.
Unable to move, the buffalo is slain, and the humans are fed.

Don’t be the buffalo that sprints, exhausts, and then keels over.

Be the human that endures the marathon to end up victorious. 

 


2. Keep Reading, Keep Learning, Keep on Keeping on.
Then, use this knowledge.

 

 

If knowledge is power.. then what are you waiting for?
Get reading!!

Some of the most beautiful things about the human mind are our abilities to read and learn, to absorb and remember, and to then adapt and implement.

If you are blessed enough to be able to do these, please use that ability!

It is truly a gift to be able to, and if you are not utilizing your mind’s ability, you are not only wasting it..

But your mind will eventually stop being able to.

Use this wisely.

 


3. Take breaks regularly, lest you take a break indefinitely.

 

Again, stop trying to sprint, young buffalo!
You are a human. Endure the marathon wisely.

Jokes aside, take breaks.
You will not get anywhere with losing sleep and putting your health and sanity aside.

Taking a break now, will keep your mind fresh to continue on later.

Taking breaks means that you are investing in yourself now.

The biggest investment you can make into your business is to invest in yourself first.

Don’t forget, people can literally die from not sleeping. Your brain needs the break.

So, please take a break soon.
Or, you will end up taking a permanent break later.

 


4. This isn’t easy.
Stay Resilient, Confident, and Focused.

 

I do not care what some people will tell you about this:
It is NOT easy.

You have to stay resilient.
There will be ups and downs, so remember the former when experiencing the latter.
If it was easy, everyone would do it.

Stay confident.
You are capable. You are worthy. You will see the fruits of your labor.
Remember to keep your chin up.

Stay focused.
While keeping your chin up, try to keep your head down
(yes that’s a funny image to me too).
Nonetheless, this is a marathon.
Keep your goals in mind and your heart pure.

You got this!

 

 

Conscio Marketing employs even more ways to market consciously for conscious business.

It’s what we’re most passionate about!

 

For these tips and more, follow us on all social platforms.

For us to handle this intricate field for you, contact us now.

 

But, nonetheless:

 

Happy Conscious Marketing!

 

 

 

In Essence:

  • Don’t be afraid of competition. There’s typically enough to go around.
  • Actively seek other profiles that are similar to yours.
  • Collaborate, Cooperate, Congregate.
  • Be open to others who initiate with you first.

 

finding Like Minds –
Conscious marketing


“In the long history of humankind (and animal kind, too)
those who learned to collaborate and improvise most effectively have prevailed.”
– Charles Darwin

 

Humankind, and apparently animalkind too, was always meant to collaborate. 
Just take a note from Darwin’s journal itself.
Those who, throughout time, have given their trust in others have found that the mutually beneficial relationship is enough to continue survival and even prosper.

Well, nowadays, as a marketer, you won’t exactly find me hunting and gathering for survival.
To be honest, I even use Instacart nowadays to prevent Covid exposure and save time, so I don’t even go to the grocery store very often either.

But, I digress.

What I’m trying to say is that collaboration and team-efforts are good in every sense!
Whether you hunt for food or whether you hunt for leads, working with other people can prove to further your success and chance of prospering.

So, what should you know about finding these like minds?

 

Let’s delve in!

 


1. Don’t be afraid of competition. There’s typically enough to go around.

 

So many people seem to sincerely fear, and maybe even resent, their competition. 

What’s all that about?!

Your competition is what is driving the market.
Your competition is more likely than not who blazed the trail you’re on.
And, if not, your competition is who will keep the trail clean and kept for people to walk on for years.

This is to say..
Your competition is not your enemy.
Your competition can be your bestfriend.

You should know your competition and they should know you.
Neither of you should badmouth the other.

There is very often plenty to go around, so there’s no need to diminish the efforts of another small business owner.

Of course, you should continuously strive to be the best that you can.
However, your goal shouldn’t be to run others out of business.

That is not conscious business.

 


2. Actively seek other profiles that are similar to yours.

 

 

There are undoubtedly businesses and social profiles that hold similar values and practices that you do.
FIND THEM!!
These businesses, whether they share the market with you or not, are bound to be beautiful connections.

This is especially true if you are a conscious business seeking other conscious businesses.

Imagine the beauty in finding another conscious business whose goal isn’t to monopolize the market, but is instead seeking to change and improve lives.

What better connection could there be?

 

 


3. Collaborate, Cooperate, Congregate.

 

Gather, my friends, Gather!!
Come together. Work together. Build together.

Pass leads to each other.
Share business with each other.

Give and receive benefits, advice, and knowledge.

If there’s one thing I can always remind you of..
It’s to NEVER be greedy with knowledge.

We live in the age of information. With it, access to infinite knowledge.
Don’t try hoarding the knowledge – because you simply can’t.
Instead, share the knowledge with your fellow collaborators and watch the world grow.

Create a community that you would want to be a part of.
Then, be an authentic part of it. 

 


4. Be open to others who initiate with you first.

 

Consider this.
People seem to quite often be wary of the person who approaches them.
Yet, would you not want a sense of openness when approaching others?

You never know who can walk into your life and change it forever.
Always listen first.
Speak second.
Judge never.

People will go out on a whim to express vulnerability, and the beauty comes when you share the state of vulnerability together.

Come together.
Exist together.
Grow Together.

 

 

Conscio Marketing employs even more ways to market consciously for conscious business.

It’s what we’re most passionate about!

 

For these tips and more, follow us on all social platforms.

For us to handle this intricate field for you, contact us now.

 

But, nonetheless:

 

Happy Conscious Marketing!

 

 

 

In Essence:

  • Engage your audience through at least one of these methods:
    Entertain, Educate, or Equip.
  • Stay consistent with your content by producing ahead of time, strategizing, and making content for the week (or two) ahead.
  • This is tough work. Use tools. Using tools that will make your content production easier is of the essence.
  • Be generous with your knowledge.
    Be conservative with your time.

 

Tips for Producing Content


“Content marketing comes down to commitment. There’s no halfway. You’re either in or you’re out.”
–  Joe Pulizzi 

 

The most important aspect of producing content is.. well.. to actually PRODUCE CONTENT.

Don’t give up.

Consistency is key.

You must be committed.

Trust me, I know it can be difficult. 
I know it can feel unrewarding at times – especially at the beginning. I know. 

But here’s the trick:
If you are truly seeking out to provide value to others, all you need is one person to have seen your content for it to not have been in vain.

1 person.
That’s it.

And, at that point, your content has made a difference, and there will be a ripple effect.

So, how exactly should you produce content?

Let’s delve in!

 


1.
Engage your audience through at least one of these methods:
Entertain, Educate, or Equip.

 

Entertain:
It’s the reason meme pages work.
It’s the reason movies are successful.
It’s the reason for so many things throughout life. 

People just absolutely love to be entertained!! 

If they can find entertainment through the content you produce, you can be assured that people will continue to come back.

 


Educate:
People love to learn.

If you become the person who provides value in the form of education, people will see that you are not only there to help them but that you are actually an authority of that field!

What better way to show people that you are capable of providing a service with them than proving you have the knowledge to do so?

 


Equip:

If you are providing people with the tools to be successful, you’ll find that people will follow you and like you and trust you and more.

Think about it.

If you are interested in marketing, and someone is providing the exact formula to be successful as a marketer.. wouldn’t you follow them?


Equip people with the tools to do things themselves.

Trust that some of those people will just prefer to have you do them instead.

 


2.
Stay consistent with your content by producing ahead of time, strategizing, and making content for the week (or two) ahead.

 

 

Creating content can be arduous sometimes – I know that, you know that, anyone who has ever produced content anywhere knows that.

It’s okay to admit. We can be candid here. Safe Space.

Yet, if you schedule your content and create ahead of time, you will find that this task can actually be much more enjoyable! 

Creating content might even become your new favorite thing!!

Above all, stay consistent.

 


3. This is tough work. Use tools.

Using tools that will make your content production easier is of the essence.

One of the greatest specialties of humans is to use tools.

It’s one of the few things that separates us from the rest of the evolutionary web.
When an animal uses tools, we measure it as an incredible sense of intelligence.

Don’t forget to use tools.
Be intelligent.

Let yourself live an easier life, and enjoy content production more. Guaranteed.

 


4.
Be generous with your knowledge.
Be conservative with your time.

Alright this is one of the most difficult lessons I’ve ever learned.
Not that I would be stingy with my knowledge, but I was always afraid that if I gave too much knowledge away, people would no longer need me.
It’s where I derived my value from.

And, instead, I was always willing to give people my time without a blink of the eye.
And, of course, people were often taking advantage of that fact.

Then, one day, I came to this realization with the help of some book I can’t recall
(probably something by Albert Camus).
And, I switched it!

I gave my knowledge away like it was air.
And, I became incredibly conservative of who I was willing to give my time to.

Boy, what a change!

Do this, and you will see that people value you a whole lot more.
They consider you intelligent while valuing any time they get with you. 

That’s how it should be.

Let your content reflect that by giving away all of your knowledge and then making a living off of your limited time.

That’s how it should be.

 

 

Conscio Marketing employs even more ways to market consciously for conscious business.

It’s what we’re most passionate about!

 

For these tips and more, follow us on all social platforms.

For us to handle this intricate field for you, contact us now.

 

But, nonetheless:

 

Happy Conscious Marketing!

 

 

 

In Essence:

  • Always keep the focus on the client or the patron and prioritize their needs
  • Your main goal should be to improve the lives of others – somehow, someway.
  • Design your marketing efforts to reflect solutions to problems.
  • Always provide value before asking for anything.

 

What is Conscious Marketing? Pt 1


“If you help enough people get what they want,
you will get what you want”
– Zig Zigler 

 

I would love to say, as I’m sure you would, that all of my intentions are always altruistic.

However, here at Conscio, we believe in authenticity.

Authentically speaking, as much as I would love to sincerely be altruistic about every single intention, I would say that my intentions are better considered as conscious.

That’s what it’s all about.

Being conscious.

 

Be conscious about what you do.

Be conscious about what others do.

Be conscious about what you do in accordance to what others do.

 

In this case, you need to help others before you help yourself. Helping others is to help yourself.

Some believe there is but one consciousness. Therefore, to love another is to love yourself.

 

Being conscious is our priority.

Providing conscious marketing is our service to others.

Working with conscious businesses is our return.

 

So, what exactly is conscious marketing?

 

 

Let’s delve in!

 


1. Always keep the focus on the client or the patron and prioritize their needs.

In order to market consciously, you must always keep your focus on the ones using your service or consuming your goods.

They are the ones that provide your livelihood.

They are the ones that deserve the utmost respect and consideration as you operate.

By keeping immense focus on them, you are ensuring that you are not thinking about yourself.

Instead, you are seeking out ways to improve lives.

 


2. Your main goal should be to improve the lives of others – somehow, someway.

 

 

Improving lives is what it’s all about.
If you want to be a conscious business and consciously market to others, you must start with consciously caring about others.
You must genuinely, and authentically, want to help improve the lives of others.
It starts here.
Without this mindset, you are missing the whole concept of conscious marketing.
You are missing the best aspect of being able to be conscious – the power of empathy.
Don’t take it for granted.
Don’t waste the ability bestowed upon you.

 


3. Design your marketing efforts to reflect solutions to problems

If you take the time to find out the pain points of your audience, you can then find the solutions to provide relief to them too.
People are very quick to tell you what issues they face.
What inhibits their lives from being the best that it can be.
People, no matter who they are, always seek to find ways to live better lives.
What better role could you possibly serve than to be the way they get to achieve that?
Be the solution to their problems. Eventually, they’ll seek you out.

 


4. Always provide value before asking for anything.

As mentioned before, it’s okay to want something.
Even the most altruistic person can still hope for something to gain when they are helping provide for others.
However, you absolutely, without a doubt, 100%, no question about it, MUST provide value first.
Be the one who initiates this relationship.
This beautiful, mutually beneficial relationship.
In providing value first, you can hope (not expect) value to be returned.
And that is the essence of conscious marketing.
To think consciously.
To act consciously.
To market yourself consciously.

Doing these things will provide a foundation for you to be a conscious member of society.

Best of all, the more people who do this, the greater consciousness we can expect in our society.

 

 

Conscio Marketing employs even more ways to market consciously for conscious business.

It’s what we’re most passionate about!

 

For these tips and more, follow us on all social platforms.

For us to handle this intricate field for you, contact us now.

 

But, nonetheless:

 

Happy Conscious Marketing!

 

In Essence:

  • Getting lots of traffic is good and all, but it is not the primary focus of SEO.
  • You want traffic coming to your page that is already warm to begin with. That takes accurate targeting.
  • Use SEO to target customers that are already interested in what you have to offer, but don’t know it’s you they specifically want.
  • Find problems people have and incorporate the solutions into your content.

    When they search for the inevitable problems, they’ll find out how you’re the solution.

 

What is Seo? part 2


“It’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic'”

 

 

Any layman can come in, press the boost button on a social media post, and get that post in front of more eyes than it would have had organically. But, can they answer, what is SEO?

 

Here’s a quick anecdote.

When I was 19 years old, I really wanted to work on vintage cars. But, as a college student with only so much more debt I was allowed to incur, that was just not in my budget.
However, I found that getting a vintage, 1975 Honda CB360 Motorcycle was not only rather affordable, but pretty dang cool. So that’s the route I took.

Now, I never had any real experience working on any type of vehicle – let alone a vintage one.

So, I found out pretty quickly that when the forums said that working on vintage motorcycles can be pretty affordable, they meant to say that it’s affordable if you know what you’re doing and can troubleshoot exactly what the issue was before you needed to send out for a new part.

In other words, if you didn’t know what you were doing, you were just throwing money at the bike in the hopes it would start working.

So, of course, I had to go and learn exactly how to get down to the root of the problem, lest I go from broke to really broke.

 

All this to say, it takes time, effort, and a real consideration to get your content, profile, and ads in front of eyes that really matter. Anyone can throw money at the problem and increase your reach. Yet, getting actual, authentic engagement is really where its at.

Don’t invest in a money pit.

 

Please continue reading
to find exactly what I mean!

 


1. Getting lots of traffic is good and all, but it is not the primary focus of SEO

  1. Like in the anecdote, any person can come in with absolutely zero training or expertise and throw money at the problem in hopes of finding the solution.
    Yet, that doesn’t often provide good, authentic results.
    And, just as importantly, it doesn’t guarantee repeatable results.
  2. The true bread and butter is learning how marketing to the specific audience you want is done.
  3. SEO is about bringing the RIGHT audience to your page – not just about bringing any person who walks by.
    Marketing to everybody, will leave you with nobody.

 


2. You want traffic coming to your page that is already warm to begin with. That takes accurate targeting.

 

 

  1. The arrow aimed at the general target is likely to miss the target completely.
    Picking a specific spot on the target and imagining the arrow hitting it is much more likely that you will hit something
  2. Find the audience that is already interesting in what you’re trying to market to them.
    Have a gym? Find the audience that’s interested in fitness and self-improvement.
    Have a clothing line? Find the audience that’s interested in fashion.
  3. Marketing to a specific audience that already shares an interest in what you’re trying to market allows warm traffic to flow through your page – allowing for a better conversion rate.

 


3. Use SEO to target customers that are already interested in what you have to offer, but don’t know it’s you they specifically want.

  1. Maybe you sell coffee beans that are environmentally friendly and fair trade. So, you have 3 audiences that you could potentially market to.You have the audience that is interested in making coffee at home, but they need to know that your coffee is an option.You have the audience that is environmentally conscious, and they’re always looking for ways to increase their environmental awareness and decrease their footprint.And, you have the audience that is interested in making sure the beans that they use for the coffee in their morning is ethically sourced and not at the cost of taking advantage of poor farmers.
  2. Target these people through their interests, and you will find success.

 


4. Find problems people have and incorporate the solutions into your content. When they search for the inevitable problems, they’ll find out how you’re the solution.

  1. The best thing you can do for anyone is the provide the solution the problems that pain them.
    Consider this.On one, more important aspect, you are actually actively seeking out the pains and problems your audience is facing and trying to find a way to alleviate that.
    That should be the goal of your business to begin with, in my opinion. If you are trying to improve lives in some way, then you are that much more likely to actually see a positive response from your customers, your sales will rise, and you can actually feel good about what you’re doing.Secondly, being the solution to someone’s problem puts you in the place of high value. Suddenly, you’re the one saving people from what is putting them down – from what is inhibiting them from being fully happy. In doing so, you become indispensable.
  2. Now, on the SEO side of things, consider this:
    How many times do you go to google to search for an answer to a problem you’re having?
    I’ll tell you this. Typically speaking, people do this. A lot.

Now, imagine someone is searching for a solution to their problem, and you pop up with not only the answer to their question but with a product or service to take their problems away.
Provide the answers for how to find relief while being the method they find it.

 

 

Conscio Marketing employs even more complex strategies to boost your SEO. We do it on your website, on your social media, your google listings, your advertisements, off-page, and much more!

Remember, your conscious business may be great..

But what’s the point if nobody gets to see it?

 

For these tips and more, follow us on all social platforms.

For us to handle this intricate field for you, contact us now.

 

But, either way:

 

Happy Conscious Marketing!

 

In Essence:

  • Hashtags allow people who are not currently following you to see and engage with your content
  • Hashtags boost your standing in the algorithm
  • Have 3 major sets of hashtags: Community (niche, brand, community), Industry-specific, and Post-specific
  • Hashtags should be used as a way to stay in touch with trends in your industry and the social world as a whole

 

How and why to use hashtags:

“I like hashtags because they look like waffles”
Paula Wethington

 

Now.. While waffles are indeed amazing.. they are no hashtag

So.. How and why to use Hashtags?

Hashtags are capable of doing so much in benefit of your marketing efforts and content production.

Today we’ll discuss some reasons to use hashtags as well as some ways to optimize the way you use them.

 

For your consideration:

 


1. For Those Not Following You

So you’re posting every day. Your content is great, your current followers love it. It all seems great. And, yet, you aren’t getting more followers or an increased engagement. You’ve hit a wall of stagnation and you’re wondering why.

 

That’s one purpose of hashtags! Using appropriate hashtags with backed research allows you to reach a wider audience.

 

That means that people who are not following you will be shown your content through the use of your hashtags.

 

Why, you ask? Well, because on socials, people express their interests through everything the do. Things they like, what they share, on what they comment.. Everything is tracked and noted to provide you with content that you would find engaging.

 


The Algorithm

As mentioned before, when you use hashtags to relate to the audience you seek, Instagram will show you to more people. This is all a part of their algorithm.

 

Instagram rewards you with more eyes with the more concentrated and consistent you are with the niche that you align with. If your niche is marketing, you shouldn’t try to align with a completely different niche from day to day.


The 3 Main Sets of Hashtags

  1. Consistent hashtags – Niche, brand, and community
    Niche Tags have to do with whichever niche you belong to. Do your best to stay within this niche.
    Brand – You need a few tags that are directly related to your business/brand. What’s specific to you.
    Community – What the people in your community would tag! This includes location.
  2. Industry Hashtags
    Use these tags for your particular industry and whatever your industry would be tagging. A good way to find out exactly what you should be tagging in this case, a simple search on google for those hashtags would provide good knowledge. I also suggest looking at industry leaders and what hashtags they are using.
  3. Post Hashtags
    Each post should have hashtags specific to that post. If that particular post is about the Superbowl, tag that!


The Trends

  1. Social –
    There are more general trends that you may be able to use. Going with the same example, if there is a way to contribute to the Superbowl hashtag while still being somewhat consistent with your account, go for it! Valentines day, Black Lives Matter, and so forth are all hashtags that you may be able to contribute to and perhaps would have a multifaceted goodness if you did.
  2. Industry –
    There will always be trends that are specific to your industry. When Instagram added reels, everyone wanted to know how it was going to affect the algorithm and how to use it effectively.

 

All in all, using hashtags is a good practice. Not using them is always a missed opportunity.

What are your favorite hashtags? Say so below!

As always:

Happy Conscious Marketing!

 

In Essence:

  • Posting on social media once a day is a good rule of thumb across all platforms
  • Stay consistent with posting
  • Your followers want to hear from you, so keep them engaged!
  • Be patient with your content. You’ll have plenty of time to post them over time

 

How often should i be posting
on social media?


“People who smile while they are alone used to be called insane, until we invented smartphones and social media.”
― Mokokoma Mokhonoana

 

This question is asked by so many.

And, for good reason!

How much is too much?

How little is not enough?

Am I annoying my followers?

Do my followers even remember I exist?

Timeout!!

Deep Breath.

This is actually quite simple.

We will break it down by some popular platforms.

 

For your consideration:

 


1. Facebook

Once a day

Facebook allows,

and actually even promotes, when you post once a day.

This amount doesn’t clutter timelines,

and it still keeps your customers engaged.

If you die to post more than once in a day, do so seldomly!

 


2. Instagram

once a day

You can occasionally get away with missing a day

Truly refrain from posting more than once a day however!

Posting more than once a day, will, in fact, annoy your followers.

Use your IG story for those burning desires throughout the day!

Try to stay consistent

 


3. Twitter

Multiple times a day, but at least once

Twitter is one of the unicorn platforms because

you can actually get away with posting multiple times in a day

It actually may improve your rating to do so!

Limit to 7.

3-5 posts a day is sort of the sweet spot


4. Youtube

A few time a week, but stay consistent!

This works best if you have a few days a week your followers can expect you to post

If you want to have a “food Friday” make sure you are posting your food video every Friday. It gives people a schedule while giving you time to create quality videos!


5. Pinterest

frequently and consistently

Pinterest posts are relatively simple.

I recommend using Pinterest mainly for

gaining website traffic and driving a few more sales.

 

Happy Conscious Marketing!

 

In Essence:

  • Do your research to find the best keywords
  • Organize the keywords from most to least popularity
  • Use your keywords in alignment with headings, subheadings, and paragraph text
  • Never forget to create for the user, first and foremost

 

What is Seo? part 1


“My rule of thumb is build a site for a user, not a spider”
― dave Naylor

 

What is SEO?

Simply put, SEO = Search Engine Optimization

 

Now, what does that mean, right?

 

Well, it all starts on your website. And, as Dave Naylor says, you should build a site for users – not Google’s search engine spider.
While you do want to utilize SEO, you NEVER want to build a site without the user experience in mind.

Now, with that being said –

On your website, you can (and should) use specific keywords relating to what you’re trying to sell or the website traffic you’re trying to bring in.

Steps to get you started:

 


1. Do Your Research

Seriously. Do your research.

For example, if you’re a coffee shop, you should obviously make one of your keywords “Coffee.”

Now, continuing with the coffee shop example, you wouldn’t want to just stop at “Coffee.”

You may find, with research, that another buzz word for coffee shops is “Tea.”

And another is “Donuts.”

Or, is “Doughnuts” the more popular spelling?

That’s exactly why you need to do your research.

Doing competitor and field research allows you to figure out which keywords are hot for your business..

And which are not.

Find these words, and make a list that shows most popular to least.

 


2. Organize Your Research

 

 

Now that you have all of the words that will be used to drive traffic to your website, you need to have 3 categories.

 

The First is the Boom Category.

This would be the equivalent of using “Coffee” for a Coffee Shop.

You want to use some of these words because it’ll start your ranking among the other coffee shops.

You’ll want some of these words.

But, not too many.

Pro-tip: If you have a specific location you need to advertise to, use it here. “Sedona Coffee Shop” will rank beautifully for people planning their Sedona mornings.

 

The Second is the Specialized Category.

These are the keywords that are little more particular to your business and the subcategory you’d be placed in.

If you’re a coffee shop that has live music every day, you’re gonna want to use “Live Music.”

Similarly, if your coffee shop is a good study spot, you’ll likely want to use something like, “good wifi” or “study here.”

This will be the bulk of what I suggest using.

These are words that will help your SEO find the exact clientele you’re looking for..

And more importantly..

It’ll help them find you.

 

Lastly, There’s the Unicorn Category.

This is a little tricky.

You don’t want to use words so obscure that it won’t do anything for your SEO.

And, yet, you want to use words that really bring you out from the weeds.

So, you have to find the common ground.

“Jazz Brunch” is a good example of something to use if you offer that every Sunday.

It’s common enough to be searched, but it’s not too common that every coffee shop offers it.

Nonetheless, in this category, you will also want to include a 1 or 2 things that really set you apart.

Maybe you only serve organic and local coffee.

Whatever it is that makes your business absolutely special, categorize it here.

 


3. Use Them!

There are 3 main categories of text you see on your website.

Headings

Subheadings

Paragraph Text

Respectively, the usage of these categories increases.

So, when using your keywords, you will want to be strategic in using them.

And, each page on your website has its own headings, subheadings, and paragraph text.

You need to align the purpose of the page on your website with the keywords you use.

Trying to bring people in your Sedona Coffee Shop? Put that in a heading on your homepage!

Trying to promote your live music on another page? Put that keyword in a heading on that page!

 

Logically speaking, you pick the keywords that would drive the traffic, and based on its importance for that page, you place it accordingly.

 

Hope that helped clear up basic usage of SEO on your website.

Conscio Marketing employs even more complex strategies to boost your SEO. We do it on your website, on your social media, your google listings, your advertisements, off-page, and much more!

Remember, your conscious business may be great..

But what’s the point if nobody gets to see it?

 

For these tips and more, follow us on all social platforms.

For us to handle this intricate field for you, contact us now.

 

But, either way:

 

Happy Conscious Marketing!