What is the benefit of facebook advertising?
“Mark has the most long-term perspective I’ve ever seen. This guy is uber uber uber on the long-term view.”
Did you know that Facebook, as of February 2021, has 2.8 billion active monthly users?
That would be about 27.5% of the world’s population.
That would be pretty darn close to a 1/3 of the world’s population.
Based on numbers alone, Facebook Advertising should speak for itself.
However, let’s take this a little further.
From my experience, I’ve encountered numerous businesses that either didn’t understand the benefits of using Facebook advertising at all, or they didn’t understand the scope of how beneficial it was.
Here are some things to consider:
1. Facebook has an entire Ads Manager to use
That means that Facebook has an entire business dashboard
dedicated to allowing businesses to advertise and prosper through Facebook.
2. With the correct knowledge, you can successfully market with little to no cost.
The way Facebook has been built, they do offer the ability to boost your posts,
pay for advertising, and reach as many people as you can afford.
However, having the correct know-how would show you that you can actually reach
exactly who you want to and how you want to with a very little ad budget.
3. The targeting you can use is quite powerful.
Consider all the information Facebook has about you – Location, age, gender, preferences, likes, etc.
Now, consider the fact that as a business,
you can actually target the exact profile of your ideal customer with some knowledge and split testing.
This means that not only you benefit, but so do your customers!
This intimate marketing allows the exchange between business and customers to be more desired.
So, rather than having irrelevant nonsense advertised to them,
customers get to see your wonderful product instead! (:
All in all, Facebook advertising is an amazing tool. It is unfortunately not utilized by many businesses, so having your business market correctly on Facebook could really set you ahead of the curve.
Happy Conscious Marketing!