Our Promise
The Conscio Standard
Five rules for honest marketing. Every client agrees to them in writing, our system checks every piece of content against them, and a person reviews the work before it goes out.
THE FIVE RULES
What we hold ourselves, and our clients, to
- Tell the truth. No claim we can’t back up. No fake reviews or testimonials.
- Respect people. No fear, shame, or fake urgency to make a sale.
- Earn attention honestly. Email only people who signed up. No bought followers. Clear pricing.
- Be transparent with each other. We’re open with you about our pricing and how we use AI. You’re open with us about your claims.
- Leave things better. Treat employees, customers, community, and the planet with care, and measure impact as well as sales.
WHY IT WORKS
Honest marketing isn’t just kinder. It works better.
People who choose to be somewhere stay longer. They open your emails, come back, buy again, and bring friends. Manipulation can win a quick sale, but it costs you the trust that keeps a business alive. We build for longevity: a community of people who truly want what you offer.
And in feeds flooded with AI-made content, honest marketing is what stands out.
HOW WE HOLD TO IT
It’s a practice, not a poster
It’s in every agreement
Every client signs on to the Standard before we start.
It’s built into the AI
Your system checks every draft for unproven claims, pressure tactics, and greenwashing before a person sees it.
A person always approves
Nothing goes out until your team, or ours, has reviewed it.
It applies to us too
Our prices are published, we never mark up your costs, and you own everything we build.
WHO WE DON’T WORK WITH
Some work we turn down
We don’t market predatory lending, multi-level marketing, get-rich-quick schemes, gambling, fast fashion, fossil fuels, fake reviews or followers, or anything that relies on shame, false claims, or discrimination. And we’ll say no to any request for greenwashing, fake urgency, or manipulation, from anyone.
Does your business already live by these rules?
Then we should talk.